A Fractional VP of Sales for your company
The audit shows where you lose money. The Fractional VP of Sales fixes it. I temporarily become your company's head of sales, take the audit findings, and build, implement and coach the changes directly inside your team until sales actually starts working. You do not get another list of recommendations, you get the person who implements them.
We start with a 90 day foundation, which is what it takes for changes to settle into the team and start producing. After that the engagement continues month to month for as long as it gives you value. Throughout, I am inside your team on a weekly rhythm, not once a month with advice.
What I actually do
Restart the frozen pipeline
Abandoned and forgotten deals that have been sitting untouched for months get sorted and put back into circulation. That is usually the first money to come back, within the first few weeks.
Build and implement sales systems
Follow-up cadences, CRM logging standards, intake and sales scripts, a referral system, onboarding playbooks for new reps. Written, implemented and used, not a document sitting on a shelf.
Run the weekly rhythm
Pipeline and performance reviews with the team and leadership, where specific deals get discussed and moved forward, not just reported on.
Coach the reps directly
Call reviews, roleplays, work on discovery, objections and closing, so close rate actually goes up.
Define the metrics and help you staff the team
A scorecard, a weekly heartbeat number, and, if needed, interviewing and hiring new reps.
Hand the rhythm over to your own leader
The goal is not to make you dependent on me, but to leave a system that keeps working after I am gone.
After the engagement you have
- A sales process that is written down, implemented and works without me
- A team that sells by a system, not by how the day feels
- Recovered deals and a pipeline that no longer dies quietly
- Clear metrics and a weekly rhythm your own leader can carry on
What this work looks like in numbers
Two companies, two markets. Two consecutive 90 day periods each, data from the client's CRM. Money figures are shown as an index with the first period set to 100, because the actual amounts are the client's confidential information.
Client names and staff names are not disclosed. Published with the clients' consent.
Who this is for
How you get to this service
The only way into the Fractional VP of Sales is through a sales leak audit. The audit shows where and how much you are losing. The Fractional VP of Sales is the one who turns those findings into results.
Start with a sales leak audit →You see exactly what you get
This is not a presentation about what I could do. This is a real client handover page, just with the names and the amounts taken out, exactly what you receive at the end of an engagement.
- Every script and protocol organized across the five sales stages
- Video training for the team, rewatchable at any time
- A “what changed in the system” section, so the changes do not leave with me
Frequently asked questions
How is this different from a consultant?
I am not a consultant with a report. I temporarily become your company's head of sales and implement the changes directly inside your team.
How long is the engagement?
We start with a 90 day foundation so the changes actually settle in. After that it continues month to month for as long as it gives you value.
Why does it have to start with a sales leak audit?
The audit shows where and how much you are losing. Without it there is no clarity on what to fix first. You can start with the sales leak audit.
How much of my time will this take?
We work on a weekly rhythm with the team: deal and KPI meetings, systems implemented in sprints, rep coaching. I am inside your team, not dropping in once a month with advice.
Do you work remotely?
Yes, remote or hybrid.
Who is this for?
If you have sales and a team, but the results and the order of things could be a lot better, this is for you. You do not need to know in advance whether the problem is process or leadership, I see that as soon as I start working with the team.
What does it cost?
The price depends on the team and the scope of involvement. Let us talk about your situation and I will put together an individual proposal.
Turn the audit findings into results
I take over fixing your sales process and run it inside your team for 90 days, until sales actually starts working.
Request an engagement →
